Turn Your Channel Events Into Lead-Generating, Sales-Closing, ROI-Producing Machines

Let’s get real.

Most companies burn through thousands, even millions on trade shows and partner events—without a single measurable result to show for it.

  • Booths that don’t attract the right people. 
  • Conversations that go nowhere. 
  • Follow-ups that fizzle out.

If you’re a channel sales or marketing professional, you’re either winning big at events—or wasting your time and budget.

Which one are you?

Because the truth is, events should be your biggest revenue driver—if you know how to make them work for you.

INTRODUCING THE CHANNEL EVENT MASTERCLASS & CERTIFICATION

A Proven System for Channel Sales and Marketing Professionals

This isn’t about ordering branded swag or setting up a nice-looking booth.

This is about winning the event before you even arrive.

It’s about owning the room, dominating the floor, and walking away with actual deals—while your competitors walk away with a stack of business cards that lead nowhere.

In this step-by-step masterclass, you’ll learn:

  • Pre-Event Domination: Align your team, sharpen your messaging, and ensure every dollar you spend translates to ROI.
  • Booth Strategy That Sells: Stop waiting for attendees to stumble into your booth. Make your presence impossible to ignore.
  • On-Site Execution That Closes Deals: Navigate challenges, control the conversation, and turn prospects into partners—right there at the event.
  • Post-Event Follow-Up That Converts: No more “just checking in” emails. Use a system that drives actual sales and measurable revenue.

BECOME A CERTIFIED CHANNEL EVENT PROFESSIONAL (CCEP)

Once you attend the masterclass, you’re ready to get certified!

This industry-recognized certification proves you’re not just attending events—you’re turning them into profit centers.

With the Certified Channel Event Professional (CCEP) credential, you’ll:
✅ Stand out as the go-to expert in channel event strategy and execution.
✅ Gain credibility in the industry—and within your company.
✅ Prove that your attendance at events isn’t a marketing expense, but a revenue-generating powerhouse.

Who is this for?
This is NOT for people who want to “just show up” and hope for the best.

This is for serious channel sales and marketing professionals who want to:
✔ Maximize every trade show and event investment.
✔ Prove their event strategy is worth every dollar.
✔ Elevate their career with a credential that commands respect.
✔ Generate leads, close deals, and deliver real ROI.

The Channel Event Masterclass & Certification isn’t for people who are happy blending in. It’s for those who want to lead, dominate, and drive measurable business from events.

Reserve Your Spot Now
Special Early Bird Pricing Ends Soon!

For a limited time, you can get access to the Channel Event Masterclass & Certification Program for just $597 per person—a fraction of what most companies waste on ineffective event strategies.

✅ Full access to all 8 modules + bonus content 

✅ Certified Channel Event Professional (CCEP) credential 

✅ Proven templates, scripts, and frameworks you can implement immediately 

✅ Expert insights from top channel leaders who’ve mastered event success

🔹 Regular Price: $997 

🔹 Early Bird Special: $597 (Save $400!)

The ‘We’ve Got Your Back’ Guarantee :heavy_check_mark:

Enroll today, and if you get stuck implementing anything in the next 60 days, just reach out—we’ll personally help troubleshoot and get you back on track at no extra cost.

Buy One Seat

Non-Member

Buy 1 seat
$ 597
  • Boost ROI from your events

MEMBER

Special price for CMA Premium members
$ 397
  • Boost ROI from your events

Buy Multiple Seats

Non-Member

Train Your Entire Team
$ 597
  • PRICE PER SEAT

MEMBER

Special price for CMA Premium members
$ 397
  • PRICE PER SEAT

FAQ

Who is this masterclass for?

This program is designed for channel sales and marketing professionals who want to maximize their trade show and event investments. If you’re responsible for generating leads, building partnerships, or proving event ROI, this masterclass will give you the strategies and tools to succeed.

How long does the course take to complete?

The course is self-paced, so you can complete it on your schedule. Most participants finish in a few weeks and start applying the strategies immediately.

Do I need to attend events to benefit from this course?

No. While this course is designed for those actively involved in channel events, it also provides foundational strategies that can improve your overall channel marketing and sales efforts—even if you’re not attending events yet.

What happens after I enroll?

Once the course begins, you’ll receive immediate access to all course materials, including videos, templates, checklists, and worksheets. You’ll also get instructions on how to complete the certification process.

What is the Certified Channel Event Professional (CCEP) credential?

The CCEP certification is an industry-recognized credential that proves you have mastered the strategies and execution tactics needed to turn events into revenue-generating opportunities. It helps you stand out as an expert in channel event strategy.

How do I get certified?

After completing the masterclass, you’ll take a certification assessment to demonstrate your knowledge. Once you pass, you’ll receive your CCEP certificate and digital badge, which you can display on LinkedIn and in your professional credentials.

What if I can’t attend live?

This masterclass is fully online and on-demand, so you can access it whenever and wherever it’s convenient for you.

Do you offer refunds?

The Early Bird Pre-Launch Risk-Free Guarantee

Study the modules for the next 30 days. Download the resources. Use everything for your next event.

If you’re not happy, ask for a refund.

It couldn’t be any easier.

Yes, we’re that confident in this course and certification!

How long will I have access to the course?

You’ll get lifetime access, so you can revisit the lessons and materials anytime.

I have more questions. How can I get in touch?

We’re happy to help! Contact us at info@ChannelMarketingAssociation.com for any additional questions.

It’s Time to Turn Events Into a Revenue Machine

Stop leaving your event success to chance. With the Channel Event Masterclass & Certification, you’ll have the proven strategies, expert insights, and a step-by-step system to generate leads, close deals, and maximize ROI at every event.

Join today and take the guesswork out of trade show success.

✅ Full access to the complete training program
✅ Industry-recognized CCEP certification
✅ Lifetime access to materials, templates, and resources
✅ Special early bird pricing – only $597!

This price won’t last—don’t miss out!