AI is no longer optional—and this summit shows you how to use it right.
Watch every session from the AI in the Channel Summit to learn exactly how marketers, sales leaders, and partner program teams are putting AI to work across partner planning, enablement, content creation, QBRs, and more.
These aren’t high-level theories. You’ll hear directly from professionals who are solving real channel challenges with AI today.
More than 20 Real-World Sessions
Practical, tactical ways channel professionals are using AI NOW to get ahead
Just a few of the sessions you’ll get instant access to:
AI-Driven Buyers, AI-Enabled Teams: What Channel Professionals Need to Know Now
Maria Chien, VP, Principal Analyst, Forrester
AI is transforming both sides of the funnel. Forrester’s Maria Chien shares how channel marketers and partner leaders are using AI to drive efficiency and engagement—while buyers are using it to move faster, consider more options, and expect more. Backed by brand-new research, this session reveals what’s changing and how channel teams can stay relevant, discoverable, and competitive.
Do More With Less: How to Scale Your Channel Program with AI Assistants Julie Anne Eason, Mindflare Consulting
How channel teams are using custom AI assistants for onboarding, MDF, content creation, and internal enablement.
Rethinking Partner Engagement with AI Daniel Nissan, StructuredWeb & Diane Brode, Dell Technologies
Why partner expectations are shifting—and how AI is helping vendors scale personalized support.
The AI Sales Stack: Workflows You Can Steal Jennifer Bleam, Benyamin Holley
Practical AI-powered sales processes—from call prep to pipeline triage and coaching.
Answer Engine Optimization + GEO Khali Henderson, BuzzTheory
Why traditional SEO isn’t enough—and how AI search is reshaping digital content discovery.
Streamline Your Social Video Strategy with AI Lala Enriquez, CMA
Step-by-step guidance to turn long-form webinars into short-form social content—fast.
Real AI Wins in Product, Marketing & Ops Michelle Accardi, Liongard & Art Gross, Breach Secure Now
How two CEOs are driving results across functions—without overwhelming their teams.
AI-Powered Paid Media: Predict, Test, Win Emile Van de Klok, Impartner
Using predictive AI to scale media success—without asking partners to be marketers.
Building a Career with AI Fluency Allison Bergamo, Bergamo Marketing Group
Position your AI skills as a leadership advantage, not just a time-saver.
Objection Handling with AI Jennifer Bleam
Build a dynamic playbook using real sales objections, AI analysis, and talk tracks that work.
Event Marketing with AI Amy Bailey, CMA & Unusually Unusual Consulting
How AI is transforming event planning, promotion, and follow-up—from speaker timelines to post-event reporting.
What Partner Marketing Really Looks Like with AI Sam Oli, StructuredWeb
The messy reality—and powerful potential—of AI across campaign planning and execution.
Channel Leadership + Adoption Lessons Kathryn Rose, CMA & Katie Merrill, B-Link
How to create internal buy-in, reduce fear, and build sustainable AI adoption across your org.
Future-Proof Your Brand with AI Tina Gravel
A personal-brand-focused look at using AI to simplify content creation and build authentic reach.
AI’s $7 Trillion Channel Opportunity Jay McBain, Canalys
What AI means for the future of partner-led selling—and where the biggest opportunities are.